Shinjuku Station, Tokyo Interior Development, The Colour Bath, Japanese Travel Hub Architecture, Japan, Photos
The Colour Bath, Shinjuku Station in Tokyo
1 Jun 2022
Design: Moment Factory
Location: Shinjuku City, Tokyo, Japan

Photos: Moment Factory
The Colour Bath, Shinjuku
With an estimated 3.7 million commuters daily, Tokyo?s Shinjuku Station, in Japan, is considered the busiest transportation hub in the world. As part of a revitalization project, East Japan Railway Company enlisted Moment Factory, with the support of Sony Music Solution Inc., to develop a flagship multimedia installation for the station?s busy East-West Passageway.

Connecting disparate ends of the station, the passageway serves as a crucial thoroughfare for many daily commuters. In anticipation of plans to open the ticketed passageway to the public, JR-East seized upon the opportunity to transform the corridor into a symbolic landmark and meeting place.
Moment Factory?s mandate was to create a multimedia infrastructure that would inspire wonder, calm, and fluid circulation. To bring JR-East?s vision and debut multimedia project to life, creative and technical teams in both Montreal and Tokyo leveraged the studio?s expertise in optimizing high-volume transportation hubs that prioritize the passenger experience, including Singapore?s Changi Airport, Los Angeles International Airport, and Moynihan Train Hall in New York City.
Inspired by Shinjuku?s many facets, The Colour Bath is a large-scale, multi-pur...