From ultra-intelligent voice assistants to everyday things like front doors and microwaves, 2018 was the year that Amazon truly began to invest heavily in the ways people live. Not satisfied with the business of delivering packages, the Seattle-based company now reaches deeper into the average home than any of its competitors. But why exactly is it investing so much into the home industry"
Simply put, to dominate the smart home market.

Amazon is not a construction company, yet in 2018 it invested in Plant Prefab: a startup focused on building custom homes. More specifically, the company uses automation to expedite assembly, lower costs, and produce less waste. They are the first modular home factory in the U.S. to assemble sustainable homes. Thus far, most of their structures have gone towards urban infill projects with small, uniquely shaped plots of land.
Not only is Amazon not a construction company, but it also doesn’t specialize in interior design ? which is why it tapped Jonathan Adler to help create Now House. Even though Adler already has stores set up around the world, partnering with Amazon will undoubtedly add a boost to his current reach. In return, Amazon gets to add another arm to its own reach.
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