Designer Yves Béhar's studio Fuseproject has launched a digital division, Fusedigital, after acquiring Lisbon digital agency Mindshaker.
The acquisition will allow the San Francisco-based multidisciplinary studio to expand in Europe and focus more on digital experiences, said Béhar.
"It is a really great further capability that we're building," he told Dezeen.
"Fifty per cent of our work has been in Europe for many years," he added. "We're seeing a lot more developments, we have a lot of clients there and everybody is excited for us to have a larger office in Europe."
The Fusedigital division will add to the technical side of Fuseproject's capabilities and become an anchor point for the company to add more team members in Europe, while also creating a "great cultural parallel" to California, the designer said. Fusedigital working on cultural and mobility initiatives
Fuseproject had partnered with Mindshaker on a number of projects in the months leading up to the acquisition and is currently working on a cultural initiative, as well as projects in mobility and transportation, under the new digital umbrella.
Yves Béhar's Fuseproject will expand with the new acquisition
"[The acquisition] definitely gives us a new set of capabilities," Béhar said. "We've worked with internal teams, or very often with outside agencies, and it's worked out great."
"But having some of that under our own wing gives us more legiti...