Holloway Li has revamped its Highbury Apartment at a Victorian terrace property in north London. The open-plan layout is intended as an “experimental ground” to develop Holloway Li‘s product ranges and domestic design solutions. The design is tied together by its daring colour palette and adventurous materiality, balancing heritage with hospitality interior extravagance. Holloway Li designed the kitchen in a way that’s informed by London’s fast-food outlets. The furniture at Highbury Apartment was custom-made by the studio to suit the interior.

“The apartment was an opportunity to test ideas in the field of hospitality and, more specifically, in a domestic environment,” the studio told us.
“It is our constant inspiration and innovation in domestic and interior details, which allows us to constantly test new ideas in real environments, making our interiors evolve with this approach.”
Open-Plan Layout
The practice teamed up with Lykke Studio to open up the space by removing the “dividing walls”, introducing a kitchen and a made-to-measure bathtub in the open-plan living and dining area.
The team aimed to create a space for its leader and creative director Alex Holloway to “work, live, entertain and bathe in the open plan”.

“There were partitions in the main living area that divided the space into rooms and Alex made the decision to open it all up into one living kitchen and dining room,&#...